About the Job
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion, and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Job Requirements
- Minimum 4 years experience
- Solid understanding of performance marketing, conversion, and online customer acquisition In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Up-to-date with the latest trends and best practices in SEO
- Strong analytical ability and experimental spirit
- High level of experience in data analysis techniques, as well as excellent knowledge of data sources.
- Strong proficiency in Microsoft Excel, Word, and PowerPoint for producing client reports and presentations.
- Excellent analytical, critical-thinking and problem-solving skills
- Attention to detail.
- Passion for data and using data to inform strategic planning.
- Superior organizational skills and attention to detail
- A glass-half-full outlook that contributes to our company culture
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