We are hiring – PPC Social Media Advertising Specialist Monitor budget and adjust bids to gain better ROI Write attractive and concise copy for adverts Suggest and develop new campaigns across multiple channels Plan and implement all paid search campaigns ensuring that PPC campaigns are up and optimized according to brief and best practice guidelines. Manage medium-to-large-sized PPC budgets. Work with the content team to ensure landing pages are effectively optimized for all PPC campaigns with a view to ensuring maximum ROI and conversion. Perform keyword research as well as maintain and monitor keyword bids account daily and monthly budget caps impression share
quality score and other important account metrics. Provide recommendations and execute strategies for keyword opportunities campaign structuring targeting display network and other facets of paid search in accordance with company (or our clients’) goals. Monitor and administer web analytics dashboards reports and key reporting tools and point out key areas of importance in accordance with company (and client’s) goals. Analyze activity and performance of all paid search campaigns and create reports on the findings. Plan and optimize the use of Social Media Advertising (Facebook Twitter Instagram etc.) to launch ads based on location specific interests behavioral interactions age and other custom targeting options ? with a view to achieving good ROI. Keep pace with search engine PPC and SMA industry trends and developments. E.mail : [email protected]
