Marketing Specialist jobs at Al-Rabat Business Group August 2020

Al-Rabat Business Group is seeking to hire a professional “Marketing Specialist” by the following criteria:

Main Responsibilities and Duties:
• Collect and analyze data on customer demographics, preferences, needs.
• Collaborate with Marketing Manager to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling.
• Brainstorm and develop new ideas for creative marketing campaigns.
• Suggest and implement direct marketing methods to increase profitability.
• Support in developing suitable digital marketing strategies based on
Company’s Objective.
• Plan and execute initiatives to reach the target audience through appropriate channels (Outdoors, social media, SMS, e-mail, TV etc.).
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
• Build and maintain Company social media presence.
• Manage all digital campaigns, including search engine marketing (Google AdWords and onsite search).
• Measure and report performance of all digital channels and assess against goals (ROI and KPIs).