Main Purpose:
Assist in trade needs and trends and execute marketing strategies and priorities at a trade level.
Responsibilities:
1. Execution of action plans based on shopper understanding.
2. Execute marketing strategies and priorities at a trade level.
3. Tailor tactics to attract, engage and motivate shoppers to purchase Edita brands vs. the competition on a store level.
4. Develop & execute consumer related promotions in all/specific channels when needed.
5. Develop trade loyalty programs/incentives for customers in alignment with sales team.
6. Work on POS/visibility material with Brand team in alignment with merchandising team & agreeing on planogram & visibility schemes.
7. Enhance visibility of edita brands and coordinate with sales team on POSM and product availability.
8. Understand and uncover shopper trends and needs at a trade level. Job Requirements:
Education: Bachelor’s degree in Business Administration major Marketing.
Experience: 1-3 Years of experience in a similar field.
Languages: Excellent command of English language (Speaking, reading and writing).
If you want to apply, please visit us at www.edita.com.eg
