Digital Marketing Executive
Responsibilities
Typical responsibilities include:
Seeking out new opportunities for online marketing campaigns
Providing information to sales teams on how to market digital products
Contributing to global marketing strategies for products
Writing marketing copy for websites and maintaining activity on these websites
Liaising with software developers to enable search engine optimisation
Analyzing web traffic to company websites and providing monthly reports
Liaising with web and graphic designers to create visually effective software
Creating and maintaining social networking channels
Writing copy for email marketing campaigns
Creating brochures and other printed materials to supplement online products
Communicating key information relating to digital products to non-digital marketing colleagues
Attending conferences, product launches and networking events
Skills
Be comfortable writing and communicating effectively about technology
Have a strong interest in the future of digital products
Think creatively about innovative approaches to marketing
Understand what makes a good online marketing campaign
Enjoy explaining the benefits of software to people who are not already familiar with it
Even though a technical background is not essential for digital marketing, it helps if you understand how a website or other digital product technically works. The more understanding you have of what you are trying to promote, the better you will promote it. Technical skills also help from a communication point of view, as you can demonstrate marketing requirements to software developers and designers using more detailed concepts and visualizations.
Career Progression
Successful digital marketing managers can progress to senior digital marketing positions. It is possible to progress from being in charge of a particular digital product to being in charge of the entire online marketing strategy for a particular company. This may also mean being involved in the vision for the company’s digital future, not just in marketing.
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